USPA Fruit started the first exports of Ukrainian fruits on the African markets in 2020. Now the company plans to target other countries and to expand the range of products.
As AgroPortal writes with reference to the company’s message, USPA Fruit has become the leader in apple exports from Ukraine to Africa this year.
“By focusing on Africa, USPA Fruit has significantly expanded its exports of fresh fruit to new markets in Africa during the 2020/21 marketing year. In particular, USPA Fruit started to sell Ukrainian fruits in the following African countries: Ethiopia, Djibouti, Mauritania, Sierra Leone, Congo, Sao Tome and Principe, Burkina Faso, Ghana, Sudan, Liberia,” the company said.
USPA Fruit stressed that, despite the global COVID-19 pandemic, the company did not abandon plans to take on African markets and successfully started regular exports of Ukrainian fruits there. Fresh apples were the first Ukrainian fruits to arrive in the African market.
At the same time, USPA Fruit is gradually expanding its range with other fruits and berries grown in Ukraine.
“It is very important for us to make Ukrainian fruits from USPA Fruit available on all continents and in most countries of the world, because the best marketing is the presence of goods in supermarkets. The excellent quality of USPA Fruit fruits allows more and more people around the world to get acquainted with Ukraine and delicious Ukrainian products. In the coming seasons, we will continue to actively expand on the African continent,” Volodymyr Gurzhiy, CEO of USPA Fruit, said.
The company is already negotiating the preliminary volumes of Ukrainian fruits supplies in the next season and intends to improve its presence in Africa.
For reference: USPA Fruit unites the Ukrainian apple producers to scale the supply volumes. The company controls quality and collects products from different producers. USPA Fruit acts as a liaison between customers from all over the world and Ukrainian apple producers to maintain a stable supply over the long term.
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