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Georgian supermarket AgroHub is growing its own tomatoes in its own modern greenhouse

In the second decade of April tomatoes from AgroHub’s own greenhouse will be available in the Georgian hypermarket chain AgroHub, which is known for a wide range of farm products.

As the director of AgroHub George Dzhashiashvili told EastFruit, the first harvest of tomatoes begins in 7-10 days in the first 2 thousand square meters of greenhouses. The total area of ​​the greenhouse located in the Natakhtari village (Mtskhet-Mtianeti region, Eastern Georgia) is 1 hectare.

“The idea of ​​investing in a greenhouse derived from a constant lack of local fruit and vegetable products in Georgia out of season, especially in winter, and imported products often being of rather low quality. We want to offer high-quality, environmentally friendly vegetables and berries, free of pesticides and other chemicals, grown in Georgia to customers of our hypermarkets. At this stage, as a test, we have planted tomatoes on 2 thousand square meters, we will start harvesting the first crop in about 7-10 days (harvesting, according to our calculations, will last about 2.5 months). By the fall, we plan to farm the entire area of ​​the greenhouse – we will plant cucumbers, strawberries, and other crops that we will select considering specific soil and climatic conditions and consumer demand. We want to plan it to ensure the greenhouse’s continuous operation throughout the year.

The company is currently deciding whether the first harvest of AgroHub tomatoes will be sold in retail packages or by weight (both options are possible at the same time).

If this project is successfully implemented, the company will probably expand its greenhouse facilities in the future, – director Georgy Dzhashiashvili said.

AgroHub LLC was established in 2015. The company has implemented the ISO 22000 standard. Today, the AgroHub hypermarket has 3 stores, 2 of which are located in Tbilisi and 1 in Batumi. In addition, AgroHub is developing its own production facilities, which include a winery and an organic dairy.


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