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Why has a major Georgian aromatic herb grower stopped exporting?

There are some interesting developments in the Georgian aromatic herbs market. Key player, “Herbia”, breaks down the current situation and gives an outlook for the near future. EastFruit provides the translated article from Commersant.ge

“Zurab Janelidze, the founder of the company, told Commersant that during the last years, the sales of “Herbia” in the local market have been increasing by 30-40% every year. For now, “Herbia has stopped exporting aromatic herbs and serves only the local market.

“There is such an increased demand for our products in the local market that we stop exporting for some months. The reason for this is that we cannot produce enough products to deliver to Europe” – said Mr. Janelidze.

The founder of “Herbia” states that the company sends its products to the foreign market in late autumn and early spring, exports never exceed 2-3% of the company’s total production.

“We sold our products in the European Union. Mostly in Germany, the Netherlands, Bulgaria and even the Baltic countries. But in the end, we remain only in Bulgaria, because we can no longer meet the demand of other markets in terms of quantity” – Mr. Janelidze noted.

In Bulgaria, “Herbia” mainly exports parsley and dill, for which, the company makes stocks in advance.

As for the prices, the founder of the “Herbia” company says that has maintained the prices until now, but they don`t rule out their increase in the future, which in turn is related to the increase in the prices of energy carriers and the products necessary for growing the greenery.

“Herbia” is a high-tech enterprise located in Tskaltubo, which produces up to 30 types of herbs, vegetables, as well as various types of sauces.

EastFruit

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