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Moldovan apples can’t compete in prices with imports from Ukraine and Poland in local retail

According to the managers of Moldova’s fruit farms, the retail price for local non-premium apples in the largest supermarket chains of Moldova is about 17 lei/kg ($0.99/kg). That’s the lowest price for such common varieties like Idared, Florina, etc. Whereas, imported (Ukrainian, Polish) apples in Moldovan retail chains are sold on average no more than 16 lei/kg ($0.93/kg). As a result, local apples are a rare commodity in large retail chain stores of Moldova, especially in the capital city.

Read also: Idared and Renet Simirenko apples up in price in Moldova

Fruit market operators state that imported apples in the Moldovan retail began to prevail at end of October last year even when locally-produced ones entered commercial chains directly from orchards bypassing refrigerated warehouses altogether. By mid-February, taking into account the costs of sorting, storing, and packaging in consumer containers, the profitability of dessert apples is at least 8 lei/kg ($0.46/kg), according to agricultural producers.

Currently, it is not difficult to find buyers-exporters of apples to Russia ready to pay at least 10-11 lei/kg ($0.58-0.63/kg), even for Idared. The average demand prices for apples of premium varieties (e.g., Fuji, Jonagold, etc.) for exports are 13-14 lei/kg ($0.75-0.81/kg).


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