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Agrovision will introduce large-scale blueberry farming operations in Yunnan (China)

Agrovision, one of the world’s fastest growing producers and year-round suppliers of premium superfruits and the only large-scale berry company to claim 100% vertical integration, today announced that it has signed an agreement with the Longhua Residents Committee, Midu County, to introduce large-scale farming operations in the Yunnan province of China.  The agreement for a 33-hectare berry plantation begins the first of several agreements for a total 2000 hectares. The new Yunnan farming operations serves to advance the company’s promise of premium superfruits, 52-weeks a year, of domestically grown, premium berries, EastFruit informs. 

Agrovision grows the finest varietals at scale for consistent, year-round supply; and leverages select global microclimates, genetics and innovation across the supply chain, to bring to market new premium superfruit varietals that offer a superior eating experience.  The Yunnan province, with warm tropical days and cold nights, offers an optimal growing microclimate for Agrovision’s leading blueberry varietals with the first berry production for sale expected locally throughout China in Q1 2025.

Read also: China is the center of the blueberry world

“This agreement is a key strategic advancement for Agrovision as we advance on the promise of delivering the world a better berry, year-round,” said CEO and Executive Chairman Steve Magami. “Further, our Yunnan market farming operations will boost the local ag-economy and offer millions of local health-conscious Chinese consumers a premium blueberry that delivers a superior eating experience.”

Added Stone Wang, executive chairman of Agrovision China, “Agrovision’s first planting project in China will provide high-quality, locally grown blueberries for Chinese consumers.” 

Appealing to a Status Conscious, Health Minded Consumer

Consuming healthy food products is now considered a status symbol in Chinese society; and China is now known to be one of the most health-conscious nations worldwide. According to China Briefing, 73 percent of Chinese consumers are ready to pay extra for food deemed healthier and 58 percent of the Chinese middle class (aged 20-49 years) are willing to pay more for ethical brands.

Agrovision Continues to Expand its Footprint in Asia, and Worldwide

Agrovision’s landmark deal is the result of collaboration with local stakeholders, including the Chinese government, which has been instrumental in establishing the venture and maintains strict sustainable land-use programs.

Agrovision continues to increase its China-based operations at a rapid pace, having established sales and marketing operations in Shanghai in 2022 and becoming, in recent years, a primary importer of premium blueberries in the market. Agrovision markets its blueberries to Chinese consumers under the Big Skye (Mai-yi-li) label. In October 2023, Agrovision announced its partnership with Chile’s Greenvic to deliver on the Chinese market’s high demand for cherries. 

Agrovision has established growing operations and commercial partnerships worldwide with R&D operations in Peru and Mexico.  Agrovision’s geographic production footprint has been strategically built to serve as the only 100% year-round premium berry supplier. Vertical integration, from farm to retail, ensures full control of supply chain for a reliably consistent, quality supply to consumers in North America, Asia and Europe.

 About Agrovision

Headquartered in the U.S., vertically-integrated Agrovision is one of the world’s leading and fastest-growing producers, and year-round supplier, of superfruits including blueberries and raspberries.  The company was established in 2013, and in just 10 years Agrovision has become the leading global producer of premium blueberries and has established growing operations and commercial partnerships in the US, Mexico, Chile, Morocco, China, India and Romania to reliably supply global customers, 52-weeks a year.  The company markets its premium superfruits, including the Jumbo product line, direct to retailers worldwide under The Fruitist label.  In China, Agrovision markets its blueberries to consumers under the “Big Skye” label. The company is backed by leading investors that are aligned with Agrovision’s values and long-term mission and vision.

EastFruit

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