This week, the growers of the southern part of Russia began to ship the first large batches of melons, according to analysts of the EastFruit project. The daily monitoring of the project reports that the sales season started at least 10 days later than usual. Growers attribute the late start of the sales season to unfavorable weather in spring, as well as cool and rainy weather in the first half of summer.
Today growers sell melons at 27-37 RUB/kg ($ 0.36-0.50/kg), which is on average 35% more expensive than for the first melons last year. Key market players attribute this price difference to the fact that due to heavy rainfall in the spring, some farmers were forced to re-plant melons, and rains and low night temperatures in the first half of summer significantly slowed down the ripening of melons. Therefore, the supply of local melons on the market is rather limited today, and the demand in this segment is quite high.
At the same time, Russian growers assume that prices for melons may begin to decline rapidly in early August, since their supply from local farms on the market will grow significantly.
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