This week, raspberry prices have fallen dramatically in Ukraine, as reported by EastFruit. According to Ukrainian market players, the price collapse was quite expected in the raspberry segment, but it had not reached its limit yet. Meanwhile, rapidly growing supply of raspberries keeps pushing prices down under conditions of lack of demand.
As of today, Ukrainian raspberry growers fix their prices at UAH 35-60/kg ($0,96-1,64/kg), a decline of 27% week-over-week. Furthermore, most farmers have already stopped harvesting their raspberries, as prices reached UAH 35/kg ($0,96/kg) in the fresh market and UAH 17/kg ($0,46/kg) in the segment of berries for freezing. Thus, Ukrainian growers have already reached the conditions of no economic sense in raspberry growing, as current prices do not cover even harvesting costs.
Read also: Raspberries of Ukraine: collapse in prices and calls for a boycott of raspberry freezing companies
Current raspberry prices in Ukraine are averagely 60% lower year-over-year in the national currency. Nevertheless, if raspberry sales rates do not grow in the nearest time, prices will most likely continue to fall.
By the way, EastFruit analysts have recently prepared the raspberry market overview for Ukraine, Poland, Serbia and Moldova.
The use of the site materials is free if there is a direct and open for search engines hyperlink to a specific publication of the East-Fruit.com website.
6 comments
What is the share of Ukrainian raspberries on the European market?
In the previous season it probably exceeded 20% – around half of that of Serbia. Actually it was probaly more than half of Serbia’s in volume as Serbia was not selling in Europe too well.
With European weather conditions being as hot as Africa. The fruit is not going to be A grade.. SO price will sky rocket. No doubt .
Wait a few weeks and see
It is a common mistake to think that way. First of all “Europe” is not a specific place. Climatic conditions are very different in various regions. Majority of raspberries are supplied by growers from Serbia, Poland and Ukraine. In the growing regions of these countries weather conditions are not nearly as critical. Secondly, there are stocks from last year. Thirdly, what about demand? It has dropped a lot during the last year and thus, even if production is reduced by 10-20% and the demand has falled by 30-40%, there is still going to be more fruit than needed. Finally, one needs to bear in mind, that 10-20% reduction in production is rather unlikely, as area under raspberries is record high. Thus, if yields are lower production might still remain the same or be higher than in 2022. Bonus point – majority of Ukraine’s raspberries will be harvested from mid-August until frosts and that’s when the new peak in supply is expected. Poland also has a large area under remontants. Thus, I would not bet any money in “raspberry prices scyrocketing” and I am not even mentioning Morrocco or Mexico or Chile.
Is it the right time to invest in raspberry production business?
Yes, it is the probably better time now as prices for nursery plants are low. However, you need to focus on quality and understand what you are doing