Since the beginning of this week, selling prices have resumed on the tomato market in Ukraine, EastFruit project analysts report. The main reason for the downward price trend was the massive entry of open-field tomatoes into the market. Although the field tomato season has just begun, growers report high yields of tomatoes and a sharp drop in prices for both open-field and greenhouse produce.
Against restrained demand, competition among tomato producers is intensifying daily. Currently, Ukrainian greenhouse complexes offer tomatoes within the range of UAH 20-32/kg ($0.55-0.88/kg), which is 30% cheaper on average than at the end of the last working week.
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According to market participants, the current situation was created due to an increase in the supply of tomatoes. Harvest in greenhouse complexes was stable and reasonably voluminous. At the same time, tomatoes from the open field were shipped to the market in large volumes. At the same time, the demand for tomatoes was very restrained. Considering all the factors, Ukrainian producers were forced to reduce prices in this segment.
It should be noted that today greenhouse tomatoes in Ukraine are already on sale at an average of 34% cheaper than at the beginning of August last year. At the same time, key market players are confident that the rate of decline in prices for greenhouse tomatoes will accelerate as the supply of these products from open ground grows.
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