According to EastFruit, in the 2022/23 season, small landlocked country Mongolia with 3.3 million inhabitants, located at more than 7 thousand km from Poland, has suddenly become quite an important market for the Polish fresh apples.
According to preliminary estimates, from August 2022 to July 2023, Polish apple exporters were able to deliver from 15 to 17 thousand tons of fresh apples to Mongolia, and Poland was able to again become the main supplier of fresh apples to this country, bypassing even China, which is Mongolia’s neighbor and a global leader of fresh apple exports. It should be noted that apple imports to Mongolia increased by 40% in the previous season, while Poland, which was the leader of this market a season earlier, increased exports to Mongolia by 15%. In 2022/23 the volume of fresh apple imports to Mongolia from all destinations was estimated by EastFruit experts at 27-30 thousand tons.
Why exactly are exports of fresh apples from Poland to Mongolia attract attention, except, of course, for the incredible logistical difficulties of such shipments?
Read also: Prognosfruit 2023/24 Apple Forecast – What to expect from the new season?
First of all, because it turns out that small Mongolia has become almost as important market for Poland as it is 20 times larger in size and 21 times in terms of per-capita income, and 5 times closer than Great Britain. Probably, the secret lies in the quality of the Polish apples, which does not always pass the quality standards on the shelves of the UK supermarkets but allows it to successfully maintain leadership in the Mongolian market. However, it is obvious that those Polish growers who can grow high-quality apples for the UK can earn significantly more than those who supply apples to distant Mongolia, because the huge transport costs “eat up” the bulk of the revenue.
By the way, perhaps in the new season, growers who end up with non-premium quality apples, will have a good opportunity to increase their income by selling most of the apple for processing. We have described the reasons for such trends in this article. This means that in the new season, the motivation to export apples to remote Mongolia among farmers and traders from Poland may be lower than in the past.
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