The farmers in Georgia have completed the harvest of local strawberry varieties from the Kakheti region. Now the market is left with only the remontant varieties from open fields and greenhouses available. Following the end of the harvest of local strawberry varieties, the average wholesale price of strawberries has seen a 20% increase in GEL.
Source: EastFruit
According to EastFruit price monitoring data, the average wholesale price of strawberries this week was 6 GEL/kg($2.3) compared to 5 GEL/kg ($1.69) in the same period last year.
Giorgi Tavadze, the head of “Madlieri” cooperative, one of the large greenhouse strawberry producers in Georgia, shared with EastFruit that there is currently a high demand for strawberries. Despite their plans to supply supermarket chains, Tavadze mentioned that their products are primarily sold to pastry shops for processing due to high demand. Confectionaries are ready to pay 8 GEL/kg for unsorted strawberries. Tavadze explained that confectioneries prefer local strawberries over imports due to several advantages. Local strawberries do not require long-distance transportation, allowing for the picking of riper berries, resulting in a more flavorful product for consumers.
Read also: Early watermelons are in strong demand before the start of the new season in Georgia
According to data published by the Ministry of Finance of Georgia, in May 2023, Georgia imported 812 tons of strawberries from Turkey, which is 17% less than in May 2022.
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