A noticeable increase in demand for greenhouse cucumbers on the eve of the New Year holidays, as well as a significant reduction in their supply, stimulate a rise in their price in the Ukrainian market, EastFruit project analysts report.
According to the project’s daily monitoring data, prices for imported cucumbers on the Ukrainian market have increased by an average of 10% since the beginning of the week. Today, sellers ship high-quality cucumbers at 55-65 UAH/kg ($1.50-1.78/kg).
Traders associate this price trend with several factors at once. The rise in prices was primarily provoked by an increase in cucumber prices in Turkey, which is currently the only supplier of cucumbers to the Ukrainian market. Moreover, the supply of Turkish cucumbers is rather small and unstable, also affecting prices.
It should be noted that today cucumbers in Ukraine are offered for sale at virtually the same prices as a year ago. However, sellers note that price growth has an extremely negative impact on sales rates in the segment. Retail chains have already reduced purchase volumes to a minimum, citing extremely low sales rates in retail. At the same time, buyers are increasingly dissatisfied with the quality of cucumbers offered.
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