Spain’s Uvasdoce Fresh has launched Mojito Fresh, a new table grape variety developed by Bloom Fresh with a unique flavour profile that combines sweet spearmint notes with a mix of Moscatel and labrusca. It will be available across major retailers in Spain, including Consum, Carrefour, and Alcampo, Fruitnet informs.
According to Bloom, Mojito Fresh was considered an outlier due to its unique herbaceous and minty flavour. But Uvasdoce spotted an opportunity to market a new variety offering a refreshing twist on the traditional table grape.
The variety’s Mojito-like flavour was the inspiration for the creation of a new collection of grapes aimed at young adults and adults seeking a healthy, permissive treat entitled the Fresh Mocktail Collection.
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Bloom’s CEO Josep Estiarte commented: “We were pleased by the exciting opportunity to explore the variety of Mojito Fresh planted by our farming partner Uvasdoce Fresh. This collaboration allows us to connect with a new target of consumers and attract new shoppers to the table grape category”.
Miriam Cutillas, general manager of Uvasdoce Fresh, said: “We are thrilled to launch Mojito Fresh across all touchpoints and drive sampling of this remarkable variety created by the team at Bloom Fresh through natural hybridisation. This marks the beginning of a new season of delicious, natural, and healthy experiences to excite shoppers in the summer. We see immense potential in Mojito Fresh and look forward to future expansions”.
Commenting on the new brand, Marie-Anne de Béjarry, global marketing manager at Bloom Fresh, said: “Mojito Fresh represents the essence of innovation and distinctiveness that defines Bloom Fresh. We aim to captivate and attract consumers by offering new and exciting flavours and experience achieved through natural hybridisation of existing cultivars.
This refreshing variety invites young adults and adults to explore unique sensorial profiles, elevating the table grape category and creating unforgettable, personalised moments”.
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