NewsTechnologiesTrendingIs 2025 the year AI will truly revolutionize agriculture?EastFruit28 Jan 2524 Jan 25 by EastFruit28 Jan 2524 Jan 250194 At the World Economic Forum (WEF), Jeff Rowe, CEO of Syngenta Group, presented the five key trends in AI that...
NewsTechnologiesGrowing the market for snack cucumbersEastFruit16 Jan 2515 Jan 25 by EastFruit16 Jan 2515 Jan 25045 Growers’ organization FreshValley, based in the Dutch town of Sevenum, only started producing snack cucumber Quantario RZ in 2024 –...
ExclusiveHorticultural businessNewsTechnologiesTrending100% marketable figs after 28 days of storage – new market opportunities for Turkish exportersEastFruit5 Dec 245 Dec 24 by EastFruit5 Dec 245 Dec 240223 Türkiye stands as the world’s largest producer and exporter of figs. In 2020, Türkiye’s fig production spanned 575.000 decares, producing...
NewsTechnologiesBrazil has a new sweeter and more lucrative blackberryEastFruit3 Dec 242 Dec 24 by EastFruit3 Dec 242 Dec 240118 The Brazilian Agricultural Research Corporation (Embrapa) has unveiled a new blackberry cultivar aimed at the local fresh consumption market. This...
NewsTechnologiesTrendingPrevar announces new disease-resistant apple varietyEastFruit30 Nov 2428 Nov 24 by EastFruit30 Nov 2428 Nov 24075 New Zealand joint venture company Prevar just announced the launch of GoodnessMe, a new apple that features double gene scab...
NewsTechnologiesTrendingVideoStrawberry-picking robot to speed up harvest and tackle labour crisis (video)EastFruit27 Oct 2425 Oct 24 by EastFruit27 Oct 2425 Oct 240100 The University of Essex (UK) has been working with world-famous jam makers, Wilkin & Sons, to test robots which can...
NewsTechnologiesStrawberries may aid in cardiovascular health, study suggestsEastFruit25 Oct 2423 Oct 24 by EastFruit25 Oct 2423 Oct 240153 Cardiovascular disease remains a leading cause of death worldwide. However, a new study highlighted strawberries as a natural and delicious...
NewsTechnologiesTrendingNew ‘Cherry Melon’ that can be eaten like an apple could revolutionize the fruit industryEastFruit16 Oct 2415 Oct 24 by EastFruit16 Oct 2415 Oct 240261 The small melon seed breeding company Superfruiter is working on another exciting segment: a Superfruiter melon variety with an edible...
NewsTechnologiesPink Lady Europe Association producers anticipate a fruitful seasonEastFruit11 Oct 24 by EastFruit11 Oct 24093 The European producers of the apple variety Pink Lady anticipate an excellent season this year, with a projected harvest of...
NewsTechnologiesTrendingZespri trials Italian red kiwifruit in BelgiumEastFruit8 Oct 248 Oct 24 by EastFruit8 Oct 248 Oct 240159 Kiwifruit company Zespri has started pre-commercial trials of Italian-grown red kiwifruit in a limited number of stores in Belgium, Fruitnet...