Online Training – Navigating the Southeast Asian fruit & vegetable market. Opportunities for Egypt and Morocco

Online Training – Navigating the Southeast Asian fruit & vegetable market. Opportunities for Egypt and Morocco – August 7th

What?

‘Navigating the Southeast Asian fruit & vegetable market. Opportunities for Egypt and Morocco’ Training

When?

07 August 2024, 11:00 am Egypt Time, 09:00 am Morocco Time

Where?

Online Training (Zoom), the link will be shared with registered participants only.

For whom?

The training is open for any companies from Egypt and Morocco involved in exports of fruits and vegetables and interested in opportunities in Southeast Asia (Hong Kong, Singapore, Malaysia, Indonesia, Thailand, Taiwan, the Philippines, Vietnam)

How to register?

Participating if free but prior registration is required. Registration form is available here

Organized by

FAO/EBRD Project: Food Security Package SEMED – Diversifying and adding value to export markets

Tentative program of the training (Egypt Time)

11:00-11:20 Southeast Asia’s market specifics (cultural, historical, and other aspects) – Andriy Yarmak, FAO Economist

11:20-11:40 Fruit & vegetable market niches for Egypt and Morocco in Southeast Asia – Yevhen Kuzin, FAO International Consultant, Horticulture Market Analyst

11:40-11:55 Egypt’s practical experience of exporting to Southeast Asia – Gehan Mostafa, CEO at Al Sadat Global Company, a reliable exporter of Egyptian fruits and vegetables since 2009

11:55-12:10 Morocco’s practical experience of exporting to Southeast Asia – Abderrahmane Zouhir, KRONE F&V, a reliable supplier of premium-quality berries, fruits, and vegetables from Morocco

12:10-12:25 Packaging, volume, varieties, and other requirements of importers in Southeast Asia – Kelvin Ong, JWM Asia (Singapore) Pte Ltd, one of the leading supply chain network in Asia, with trading and marketing offices spanning across 13 countries

12:25-12:45 Typical mistakes to avoid preparing for the exhibitions and trade missions – Andriy Yarmak, FAO Economist

12:45-13:00 Q&A, next steps

Why Southeast Asia?

• 711 mln consumers – approximately one-tenth of the global population and slightly less than the combined population of the US and the EU – a large potential market for almost any product
• Diverse demographic profile – both mature and young consumers, world’s most densely populated areas, ethnic, cultural, and religious diversity – thus, readiness to offer opportunities in almost any trade segment
• Rapid economic growth – anticipated at 4.6% per annum in the upcoming years vs 3.2% global average, 4.1% in China, 1.5% in the EU, and 1.9 in the US – rapidly growing domestic market, especially for premium-quality products
• Excellent logistics and trade opportunities – six world’s most busiest seaports are located in Southeast Asia – easily navigated logistics for almost any supplying country
• Perfect opportunities for fruit and vegetable exports – Hong Kong, Singapore, Malaysia, Indonesia, Taiwan, the Philippines, and Vietnam are large net importers of fruits and vegetables – others are also rapidly increasing their imports
• Total imports of fruits and vegetables up by 20% in 2018-2022 to more than $21 bln per annum in Southeast Asia – the region has more than 1 mln tonnes of total annual imports of onions, more than 1 mln tonnes of garlic, 700-800 thsd tonnes of oranges and mandarins, 500-600 thsd tonnes of ware potatoes or fresh grapes, as well as significant volumes of imports of fresh pomegranates, mangoes and guavas, sweet potatoes, avocados, fresh and frozen berries, as well as dried palm dates

Excited about the upcoming training?

We have some additional bonuses for you!

• Firstly, each participant will receive an in-depth market study on the Egyptian and Moroccan fruit and vegetable trade opportunities in Southeast Asia, recently prepared by our analytical team
• Secondly, those attending Asia Fruit Logistica from September 4-6 this year will have the chance to engage in the special session at the Asia Fruit Congress focused on the export potential of Egypt and Morocco, as well as direct meetings with key buyers from the region

We look forward to seeing you at the training!

Registration form is available here