Caucasus Organic Fruits LLC, a Georgian fruit processing company, has received a large supply order from the Netherlands for dried persimmon throughout the year according to the marketing manager of the company Salome Alania. She also noted that today dried persimmons are the top export sales for the company as well as dried apples, plums, kiwi, and tomatoes. Also, popular are fruit organic teas and fruit powders.
Caucasus Organic Fruits opened in October 2018 in the village of Natakhtari of the Mtskheta-Mtianeti region in Eastern Georgia. The company received support from both German and Georgian investments and the state’s United Agricultural Project. Since 2019, it has switched to regular production. The enterprise has implemented the FSSC 22000 standard. The company buys raw materials for production from local farmers as permanent partners, while in the future it plans to equip its own plantations. Today, the enterprise processes about 1.6 tons of raw materials every day. The finished products do not contain any additives. In retail packages, Caucasus Organic Fruits products are presented under the Magritto brand, wholesale deliveries are carried out on different terms.
“The export demand for Caucasus Organic Fruits products continues to remain high amid the COVID-19 pandemic. I cannot say that we are unhappy with the way things are going. Currently, about 70% of the company’s products are exported, mainly dried fruits. The main export markets are now the Netherlands, Germany, the Czech Republic, and Russia. At the same time, we continue to work on the development of new export markets,” said Salome Alania.
She continued to say that this year the company plans to enter the markets of the Persian Gulf countries. “In February, we participated in the international exhibition GulFood 2021 in Dubai. Now, we are negotiating with potential buyers with whom we have established contacts there,” said Ms Alania.
In parallel with exports, the company continues to work on strengthening its presence in the Georgian market. Currently, Caucasus Organic Fruits directly cooperates with the Europroduct supermarket chain in Georgia where Magritto packages of dried apple and persimmon rings are presented. It also cooperates with Agro Food Trade, which supplies the company’s dried fruits to the supermarket chains Agrohub, Carrefour, Universami, and Fresco.
As for the Caucasus Organic Fruits powders and fruit organic teas, their main consumer both in Georgia and abroad is now the B2B sector.
“This year the company launched production of fruit and vegetable powders, which are used as ingredients in the B2B sector; the demand for these products is initially good. Now, this line includes powders from lemons, oranges, apples, and kiwis. We are currently working on the start of the production of powders from broccoli, pumpkins, beets and other vegetables. The assortment of fruit organic teas, the raw material for which are wild berries and fruits collected in specially selected areas of woodlands, depends on the orders of customers.”
Salome Alania states that taking into account its growth in sales, the company also plans to strengthen the production capacity of its enterprise in the near future.
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