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First batches of watermelons hit the Ukrainian market

The first local watermelons of the 2024 harvest have appeared on the Ukrainian market, as reported by EastFruit analysts.

Farmers from the southern regions and Zakarpattia have commenced the harvest of these melons. The watermelon season has started several weeks earlier than last year; however, so far, wholesalers are purchasing from only a few producers.

Currently, the primary sales of watermelons are conducted at prices ranging from 20-26 UAH/kg ($0.49-0.64/kg), with offering volumes remaining quite limited. It is worth noting that current wholesale prices for the first batches of watermelons are, on average, 11% higher than at the beginning of last year’s season.

Read also: Higher export share of berries, slowdown in domestic consumption – Ukraine forecast from UHA

According to market participants, mass sales of watermelons in Ukraine are expected to begin closer to mid-July. Farmers do not rule out a sharp price drop in the near future due to increased supply from local producers.

For more detailed information on the development of the melon and other fruit and vegetable markets in Ukraine, subscribe to the operational analytical weekly – EastFruit Ukraine Weekly Pro. Detailed information about the product can be found here.




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