The EastFruit team pays great attention to appearance and merchandising during our retail audits of the fruit and vegetable departments of supermarket chains in Ukraine, Uzbekistan, Moldova, Georgia, and Tajikistan. A beautiful fruit and vegetable department with high-quality products attracts significantly more customers, improves their mood, stimulates their loyalty, and makes them come back to the supermarket more often.
Serdar Ceylan, Fruits and Vegetables Category Manager of the international supermarket chain Carrefour in Turkey, recently shared photos of the produce department in Istanbul on LinkedIn. We decided that this information is worthy of being published here as well. This is a prime example of a department to which you want to return as often as possible.
Below, we also offer photos from the produce department of the supermarket chain Whole Foods Market from the State of Washington in the United States. These photos were taken in 2016 by Andriy Yarmak, an economist at the Investment Center of the Food and Agriculture Organization of the United Nations (FAO).
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