Online Training – Egypt’s Fresh Produce Opportunities in Singapore & Malaysia

Join an intensive online training session designed exclusively for Egyptian exporters of fresh fruits and vegetables aiming to tap into the vibrant markets of Singapore and Malaysia. Discover high-potential product segments, pricing benchmarks, packaging preferences, emerging consumer trends, niche market openings, competitive landscape insights, and essential logistics factors – all distilled into a dynamic 120-minute session.

The training will take place on September 23^rd, starting at 11:00 am (Cairo Time) / 04:00 pm (Singapore Time) via Zoom. Participation is free, but prior registration is mandatory.

The training serves as a key preparatory step for Egyptian fresh produce exporters planning to participate in the upcoming FAO/EBRD Trade Mission to Singapore and Malaysia, scheduled for December 2025.

Registration form for the training is available here. The link will be shared with registered participants only.

Tentative program of the training (Cairo Time):

11:00-11:25

Southeast Asian market specifics (ethnical, historical, consumer, and other aspects). Why Singapore & Malaysia? – Andriy Yarmak, Economist at FAO Investment Centre

11:25-11:50

Fresh produce market opportunities and potential niches for Egyptian exporters in Singapore & Malaysia – Yevhen Kuzin, Horticulture Market Analyst at FAO Investment Centre

11:50-12:10

Egyptian fruits and vegetables in Southeast Asia: a buyer’s perspective – Chloe Koay, Business Development Manager at Chop Tong Guan Sdn Bhd

12:10-12:40

Egypt’s practical experience of exporting to Singapore & Malaysia: 

Rana Hussien, Export Specialist at Linah Farms 

Abeer Badran, Regional Commercial Manager for Asia & Gulf Countries at Daltex

12:40-12:50

Mission to Singapore & Malaysia in December – key approaches, selection process, time and dates – Andriy Yarmak, Economist at FAO Investment Centre

12:50-13:00

Questions & answers

Why Singapore & Malaysia?

• A combined population of nearly 42 mln people, diverse in cultures, religions, consumer habits, and demographics
• Robust economic growth (above US and EU) combined with healthy demographics with a strong trend for healthier diets create many new niche opportunities for imported high quality produce
• Both Malaysia and Singapore remain net importers of fresh produce, with combined annual import values nearing $3.7 billion – just slightly below Egypt’s total yearly fruit and vegetable exports
• Both nations present strong potential for international trade expansion, hosting several of the world’s busiest seaports and serving as the trade gateway to the whole of Asia
• Egypt is already among the leaders in fresh produce supply to both Singapore and Malaysia, including citrus fruits, fresh grapes, dates, fresh and frozen strawberries, onions, potatoes, and pomegranates – with additional growth potential on the horizon.

Registration form is available here.

On any questions concerning participation in the training and the trade mission, please contact us at [email protected] and [email protected]