Prices for locally grown sweet cherries in Ukraine have been declining rapidly, according to analysts from the EastFruit project. Market operators attribute this price drop to large supplies of imported sweet cherries alongside massive arrivals of produce from local farms. Under such intense competition, sellers have been forced to reduce prices more significantly for the available volumes of perishable products.
Currently, locally grown sweet cherries are offered at UAH 70–150 per kg ($1.56–3.33/kg), which is on average 23% lower than at the end of the previous working week.
Ukrainian growers are forced to lower prices for several reasons. Contrary to producers’ expectations, sweet cherry supply on the market remains quite abundant, which is the main factor behind the price decline. In addition, buyers are often dissatisfied with the quality of local produce, which also puts downward pressure on prices in this segment.
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It should be noted that as of today, sweet cherries on the Ukrainian market are already sold at an average of 43% less than during the same period last year. At the same time, growers do not rule out further negative price trends in this segment, given the relatively short shelf life of this product.
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