Even minor cost savings in export logistics can result in significant losses for apple suppliers. Reducing expenses by just $100 when transporting a single export container may negatively affect product quality and lead to damage during delivery to the final buyer, writes EastFruit.
This was stated by Alona Shchebetakha, Export Manager at Sady Dnipra, in her article published in the magazine Sadivnytstvo po-ukrainsky (“Horticulture in Ukrainian”).
“During transportation, the key factors are temperature control and ventilation,” she explained. “For example, when using refrigerated trucks, it is crucial to work with a reliable carrier. We use not only the standard sensors installed in reefer units, but also additional data loggers, which we place in every batch of apples. This allows us to monitor the temperature regime throughout the entire route and ensure that the product reaches the client in perfect condition.”
According to the expert, compliance with packaging standards and proper product handling during multimodal logistics is equally important.
“We actively use container shipping and continuously monitor the situation in order to choose the most efficient delivery method. Thanks to direct contracts with shipping lines, we are able to organize exports without intermediaries, which reduces both delivery time and risks,” the export manager wrote.
Market experts emphasize that in the context of increasing competition in the global apple market, logistics quality has become one of the key factors for maintaining export margins and the reputation of suppliers. Even minor deviations in temperature control or ventilation can nullify investments made in production, storage, and sorting.
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