Morocco has sharply expanded its presence in the UK fresh vegetable market, doubling sweet pepper exports in 2025 and setting a new bilateral record, according to EastFruit. The UK imported 8,100 tons of Moroccan sweet peppers last year, more than twice the 2024 volume. Since 2020, shipments have grown 35-fold, with an average annual growth rate of 104%.
The UK market relies heavily on imports, with the Netherlands and Spain together supplying 83% of volumes in 2025. Morocco’s competitive edge lies in the November-April window, when winter demand is high and Spain, France, Germany, and Türkiye are the main rivals.
While France, Germany, and Spain all reduced exports in 2025, Morocco capitalized on stable logistics and lower prices to expand its footprint. December was a standout month, with exports hitting a record 1,700 tons and Morocco’s share of UK imports nearing 10%.
By year-end, Morocco’s share of UK sweet pepper imports had risen to 3.6%, up from 1.7% in 2024. The country overtook France and nearly matched Germany, securing fourth place among suppliers.
With strong momentum and proven competitiveness, Morocco is poised to become a key player in the UK sweet pepper market. Continued growth could reshape the country’s import structure in the near future.
This achievement complements Morocco’s broader success in the UK fresh produce sector, where it already dominates the berry market as the leading supplier of blueberries and raspberries.
The use of the site materials is free if there is a direct and open for search engines hyperlink to a specific publication of the East-Fruit.com website.
