Morocco has sharply expanded its sweet pepper exports to Norway in the 2025/26 season, more than doubling volumes and moving toward a new record, according to EastFruit. Norway imported 620 tons of Moroccan sweet peppers between October 2025 and April 2026, valued at over USD 3 million. This represents 2.3 times the volume of the same period last season and already exceeds 86% of total imports in 2024/25.
Norway’s sweet pepper market is highly import-dependent, with annual imports reaching 21,800 tons in 2024/25. The Netherlands and Spain dominate supply, together covering more than 87% of imports. Morocco, however, has gained ground against other secondary suppliers such as Turkey, Greece, and Poland.
This season, Morocco’s success has been driven by stable quality, competitive pricing, and reliable logistics, enabling it to capture market share lost by Spain due to climate and economic pressures.
The surge also reflects a structural shift in Morocco’s export strategy. Increasingly, Moroccan exporters are bypassing European distribution hubs in favor of direct shipments to Northern Europe. The sharp rise in direct exports to Norway mirrors similar growth in Finland, where Morocco recently doubled tomato shipments.
Morocco’s expanding role in Norway underscores its broader ambition
to consolidate market share in Northern Europe’s fresh vegetable trade.
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