Morocco has significantly expanded its footprint in Northern Europe’s tomato market, doubling direct exports to Finland in the current season, according to EastFruit. Between July 2025 and February 2026, Finland imported 2,200 tons of Moroccan tomatoes, valued at nearly EUR 6 million. This marks a twofold increase over the 2024/25 season and surpasses the combined volumes of the previous two years, setting a new bilateral record 50% higher than the previous peak in 2022/23.
Morocco’s tomato exports to Finland have grown steadily since their modest beginnings in 2001/02, when shipments totaled just 37 tons. The 1,000-ton milestone was reached in 2022/23, and in the current season volumes exceeded 2,000 tons for the first time.
Finland’s tomato market is largely self-sufficient in summer but heavily reliant on imports in winter. The Netherlands and Spain dominate supply, together covering 75-80% of imports. Spain leads from December to March, while Dutch tomatoes prevail from May to October. France traditionally held third place with around 15% of imports, but in early 2026 its shipments fell sharply, while Morocco’s surged.
This shift reflects a broader structural change. France has long served as a logistics hub, re-exporting Moroccan tomatoes to Finland and other European markets. Increasingly, however, Moroccan exporters are bypassing French distribution centers in favor of direct shipments. After expanding direct sales to Denmark and Norway last season, Morocco sharply increased direct exports to Finland this season. What once appeared in trade statistics as “imports from France” is now correctly attributed to Morocco.
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