In early March 2026, Ukraine’s apple market is showing a noticeable increase in retail prices, which consumers are already feeling. In Ukrainian supermarkets, branded apple varieties such as Golden Delicious and Red Chief are selling at approximately UAH 70/kg (about €1.4/kg) — a level that would have seemed unlikely for the mass market just a few years ago, according to EastFruit.
The situation in the Ukrainian apple market reflects a gradual transition toward a structurally higher price level. Even despite a relatively good harvest in 2025, prices have not returned to the levels seen several years ago.
“Producers and the market as a whole are operating under significantly higher costs for energy, storage, logistics, and labor. Today we already see retail prices for high-quality varietal apples at around UAH 70 per kilogram (€1.4/kg), which would have seemed unlikely just a few years ago. Given the damage caused primarily to stone fruit orchards, but also to apple orchards, by winter frosts, the risks of further price increases remain high,” says Kateryna Zvierieva, Development Director of the Ukrainian Horticulture Association (UHA) and Head of the international fruit and vegetable platform EastFruit.
At the same time, significant price differentiation remains in the market. “At open-air markets, apples can be found starting from UAH 40/kg (approximately €0.8/kg) and higher, while supermarket chains, including discounters, sometimes offer more affordable options due to smaller calibers or lower product quality. However, the psychological threshold of UAH 70/kg for quality varietal apples has already been effectively crossed,” Zvierieva adds.
Just a few years ago, apple prices in Ukraine were in the range of UAH 15–20/kg (€0.3–0.4/kg). The main drivers of the current increase include inflationary pressure, rising storage, logistics and energy costs, as well as the gradual reduction in the supply of high-quality fruit toward the end of the marketing season.
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