A video presentation of four leading apple exporting companies from Ukraine with interesting facts about the prospects of Ukraine as an important exporter of fresh apples appeared in English on the EastFruit YouTube channel.
“In the context of the COVID-19 pandemic, the cancellation of exhibitions, conferences and trade missions, the opportunities for establishing new trade contacts, especially at the international level, is sharply reduced. This can negatively affect the development of agribusiness, and especially the fruit and vegetable business, where products have limited terms of sale,” says Andriy Yarmak, economist at the investment department of the Food and Agriculture Organization of the United Nations (FAO) and head of the regional project for the development of fruit and vegetable trade, operating in six countries, particularly, Uzbekistan, Ukraine, Moldova, Georgia, Tajikistan, and Turkmenistan.
“FAO and EBRD are trying to do everything possible to ensure that important business contacts can be established for the development of fruit and vegetable exports. To do this, we are actively developing our trading platforms, working with industry associations, and creating such virtual trading missions as we call them. The popularity of our YouTube channel and EastFruit portal allows us to get good results even for this promotion format. By the way, we will be happy to provide this platform for representatives of other sectors of the fruit and vegetable business,” says Andriy Yarmak.
The video lists interesting facts about the prospects for the development of the apple business in Ukraine. In particular, it is noted that the agricultural lands of Ukraine are approximately equal in area to the land tracts of the two largest EU countries, namely Germany and France, but the quality of these lands is higher. Due to the unique climate, with a minimum amount of precipitation, a large number of sunny days and high fluctuations in night and day temperatures, an apple grown in Ukraine has high quality indicators in color, BRIX, and taste.
Also, the dry and hot climate in summer with cold winters allows Ukrainian gardeners to use less plant protection products than in most other European countries. That is why Ukraine is a country with one of the highest growth rates in apple exports in the world, and that is why the country was able to quickly find markets outside the traditional countries of the former USSR.
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