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Ukraine: Reduction in supply of blueberries provoked an increase in prices in this segment

Analysts of the EastFruit project reported the rise in prices for blueberries in Ukraine this week. The main reason for the upward price dynamics is the reduction in the supply of blueberries amid strong demand. Many growers have reported that they have completed the season for the summer varieties of this berry.

At the same time, gardeners currently selling late varieties of blueberries have had the opportunity to hike the prices of their products again. As a result of these price adjustments, blueberries on the Ukrainian market are offered for sale for UAH 150-220 / kg ($ 5.46-8.01 / kg), which is, on average, 10% more expensive than a week earlier.

It should be noted that blueberries are currently one of the most promising niche berry crops in Ukraine. According to experts, at the moment, blueberry is the leader among berry crops in terms of area expansion.

“The reason for such an interest of Ukrainian gardeners in growing blueberries lies in the consistently high prices for this berry on the domestic market and the active demand for it from the European Union countries, the Middle East, and Southeast Asia. It should be noted that the consumption of blueberries continues to grow continuously, not only in Ukraine but throughout the world. – comments on the situation Olexander Khorev, head of the project “APK-Inform: Vegetables and Fruits.” “Almost all large manufacturers have either already certified their production in accordance with the requirements of international standards, or are planning to do so in the near future to gain access to foreign markets.”

As a reminder, a detailed overview of the current situation on the blueberry market in Eastern Europe and the prospects for the next five years will soon be available in the study “Tall Blueberry Market in Eastern Europe – 2020“. The study will be released on August 25, and for more detailed information, you can refer to the “APK-Inform: Vegetables and Fruits” project:

Yevgeniy Kuzin: +380 96 583 63 23, [email protected]

Aleksandr Khorev: +380 67 634 39 80, [email protected]


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