This week, the supply of watermelons from local farms has significantly increased on the Russian market, which resulted in their rapidly declining prices, according to analysts of the EastFruit project. Growers explain the negative price dynamics by the fact that due to hot weather, ripening of watermelons has significantly accelerated. At the same time, drought in the southern regions negatively affects the quality of watermelons, increasing the rate of their price decline.
According to the daily monitoring of the EastFruit project, watermelon prices in Russian farms decreased by an average of 20% over the past week and today farmers sell them at 5-13 RUB/kg ($ 0.07-0.18/kg) depending on the quality and region of production.
It is worth noting that today growers can hardly keep prices for watermelons even at this level, since their yield in the current season has significantly increased, while consumers are not always content with the quality.
It should be added that watermelons on the Russian market are now on average 46% cheaper than in the same period last year. Moreover, key market players do not foresee a noticeable improvement in this segment. They say, the prices will continue to fall, as growers will try to sell the available watermelons as quickly as possible.
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