The season of strawberries in Ukraine began a few weeks ago, but strawberry growers are already forced to reduce prices, EastFruit project analysts report. So far, only some farms in the southern regions of the country have started harvesting in heated greenhouses.
At the same time, if the prices for the first batches of strawberries were at an average of 200 UAH/kg ($6.84/kg), today the growers were forced to reduce prices to 150-180 UAH/kg ($5.13-6 ,15/kg), which is on average 25% cheaper than a week earlier.
Producers believe that the downward price trend will only intensify in the near future, since relatively cheap strawberries grown in Greece and Spain are offered in sufficient volumes on the market at 120-150 UAH/kg ($4.10-5.13/kg). A rather low demand also has a negative impact on prices in this segment. At the same time, most producers of strawberries have problems with the sales due to hostilities in some regions of the country. Some consumers were also forced to leave the country.
We add that the main offer on the Ukrainian market today is greenhouse strawberries. According to growers’ forecasts, open field strawberries will go on sale in the end of May.
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