Morocco continues to strengthen its position in the global avocado market. According EastFruit, exports have now increased for five consecutive marketing years, consistently setting new records.
In MY 2024/25 (September-August), Morocco shipped 112,000 tons of avocados to international markets. This volume represents a new all-time high, doubling the previous record achieved in MY 2023/24. Export revenues also surpassed $300 million for the first time.
Avocados have become one of Morocco’s leading fruit export categories, accounting for more than 10% of total foreign currency earnings from fruit and berry sales. In 2024, only mandarins and watermelons exceeded avocados in export volume.
Also read: Morocco doubles avocado exports to Germany, sets new seasonal record
The avocado export campaign begins in September with early varieties and peaks during the winter months, when shipments of the highly demanded Hass variety dominate. In MY 2024/25, the largest monthly volume was recorded in January at 32,600 tons, more than the entire export volume of MY 2019/20. Shipments then gradually declined from March, reaching their lowest levels in August.
Spain remains the primary destination for Moroccan avocados, accounting for more than 35% of total exports, though its share has decreased. France and the Netherlands followed with 25% and 22% respectively, both increasing their shares compared to the prior year. The United Kingdom (7%) and Germany (3%) rounded out the top five importers.
Other destinations collectively accounted for 6.7% of exports in MY 2024/25, up from 3.2% in MY 2023/24, highlighting Morocco’s growing diversification of export markets.
The strongest growth was recorded in Canada, which imported more than 1,000 tons compared to fewer than 70 tons in previous years. Exports to Italy and Switzerland rose sevenfold, while Portugal increased imports fifteenfold and Belgium twelvefold. Sales to Mauritania and the UAE continued to expand, and Turkey resumed purchases.
Overall, exports to secondary destinations quadrupled, reaching 7,600 tons compared to 1,800 tons in the prior year. In total, Moroccan avocados were shipped to 27 countries in MY 2024/25.
Despite ongoing drought conditions, Morocco’s avocado production continues to grow, supporting the country’s rising export performance.
The use of the site materials is free if there is a direct and open for search engines hyperlink to a specific publication of the East-Fruit.com website.
