Morocco has recorded a remarkable surge in tomato exports to Norway during the current season, as reported by EastFruit. Between July 2024 and March 2025, Morocco exported 5,000 metric tons of tomatoes to Norway – a 37.9% increase over the same period last season and a 28.9% rise compared to the total volume of the previous season. This milestone represents a seasonal record for tomato exports to Norway, underscoring Morocco’s growing prominence as a leading global supplier.
Since 2021, Morocco has secured its place among the world’s top three tomato exporters. Tomatoes are the cornerstone of the country’s fruit and vegetable exports, leading in both volume and revenue. Key markets such as France, the United Kingdom, and the Netherlands prize Moroccan tomatoes for their superior quality and competitive pricing. While Norway is a smaller market, its significance is growing, particularly during the winter months when demand for imported tomatoes peaks.
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Morocco supplies tomatoes to Norway year-round, with exports peaking between November and March. This season, January saw a record-breaking 1,150 metric tons shipped, marking the highest monthly volume ever recorded for Norway.
Morocco ranks third among tomato suppliers to Norway, trailing Spain and the Netherlands, which together accounted for nearly 70% of Norway’s tomato imports in the 2023/24 season. However, exports from these countries have been declining, while Morocco’s market presence continues to expand. In the 2019/20 season, Moroccan tomatoes held a modest 6% share with Norwegian consumers. By the 2022/23 season, this had risen to 22%, and for the first nine months of the 2024/25 season, it exceeds 29%. With three months remaining in the season, Morocco is on track to not only set a new export volume record but also potentially overtake the Netherlands to become Norway’s second-largest supplier.
Beyond tomatoes, Morocco is broadening its export portfolio to Norway with high-demand products such as mandarins, blueberries, and frozen raspberries. These crops enhance Morocco’s reputation as a trusted source of premium produce, further diversifying its agricultural exports.
Morocco’s ability to navigate challenges and scale its exports reinforces its status as a global leader in the tomato trade. This record-breaking season in Norway is a testament to the country’s agricultural prowess and strategic market expansion.
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