“Three years ago, betting on Moroccan raspberries felt like a gamble. Supply chains were unpredictable, quality was inconsistent, and tracking shipments was a nightmare. Today, that ‘risky’ decision has become our most profitable fruit category,” writes GranderBerry S. on GranderBerry LinkedIn
As previously reported by EastFruit, citing Global Trade Tracker / Office des Changes, Morocco exported 64,400 tons of fresh raspberries in the 2024/25 season (July–June), generating $487 million in export revenue.
● This is 13.8% more than the previous year.
● It is also 9% higher than the previous record set in 2022/23.
● As a result, raspberries have become one of Morocco’s leading fruit and vegetable export items, second only to tomatoes in export value.
Geography and Seasonality
Moroccan raspberry exports now run almost year-round, with peak shipments occurring between November and May.
April 2025 marked the record month of the season, with more than 10,000 tons shipped abroad.
The United Kingdom remains the top destination, accounting for over 30% of total exports. Since the 2022/23 season, Morocco has held the position of the UK’s No. 1 raspberry supplier. Other key markets include:
● Spain – 23.4%
● Netherlands – 18.4%
● Germany – 13.6%
● France – 7.9%
Together, these five countries account for 94.4% of Morocco’s raspberry exports.
What Changed the Market?
The key factors were investment in technology and supply chain transparency.
“The country has invested heavily in cold chain logistics equipped with smart sensors that monitor every shipment in real time. No more guessing about temperature breaks or delays.
Quality control has been completely overhauled. Modern sorting lines now guarantee consistent, premium-grade berries that fully match the order.
But the real breakthrough is transparency. Digital certificates of conformity have dramatically reduced paperwork processing times, while full traceability from farm to port allows any batch to be tracked instantly,* notes GranderBerry SARL.
Also read: Morocco expands its reach in Middle Eastern raspberry markets
Company Perspective
According to GranderBerry SRL, based in Larache, Morocco, the combination of innovation, partnerships with certified farmers, and a strong focus on sustainable production has enabled this rapid growth.
The company highlights several core principles:
● Transparency and trust
● Technological quality control – from laboratory testing to sorting lines
● Customer focus – long-term relationships and loyalty
● Sustainability – reducing the carbon footprint and promoting eco-friendly farming practices
Conclusion
Morocco has proven that developing markets can outperform traditional suppliers when they prioritize infrastructure, quality, and transparency.
For importers, this is a clear signal: seek out partners who are committed to modern standards and long-term collaboration. Sometimes, the most profitable business decisions are the ones that initially seemed the riskiest.
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