Italian fresh produce specialist responds to changing consumption habits with portable blueberry product designed for consumption throughout the day
Italian fresh produce brand F.lli Orsero has launched a new blueberry product designed to encourage healthy, daily consumption on the move.
According Fruitnet, the transparent, heat-sealed pack weighs 250g and features a resealable opening that allows consumers to carry the fruit with them and enjoy it at different times of day.
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According to the company, the product responds to changes in consumption habits and increased demand for healthy, ready-to-eat snacks that fit with busy lifestyles.
“Blueberries thus become the perfect snack to put in your bag or backpack, to eat for breakfast, during a break, inside or outside the home, in a practical way and without waste,” said a spokesperson.
“Small, versatile, extraordinary and now also ‘on the go’: F.lli Orsero Berries combine goodness and well-being, perfect for a lifestyle that favours taste, health and wholesomeness.”
F.lli Orsero-branded berries are supplied by I Frutti di Gil, a partnership between Orsero Group and the Molari family, which specialises in the development of new berry varieties.
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