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Green Giant will launch new frozen vegetable product lines this fall

Green Giant® announced today twelve new veggie-forward frozen offerings, including three brand new items: Crispy Smashed Potatoes, Corn Cob Bites and Veggie Ramen. The brand will also be expanding its Green Giant Restaurant Style line including new items from Roasting Veggies and Veggies & Rice. All twelve delicious new products can be found in the frozen food aisle this month with greater national distribution in the fall.

Capitalizing on the viral trend of smashed veggies, the Green Giant brand is introducing two frozen varieties of Crispy Smashed Potatoes: Original (Sea Salt & Black Pepper) and Garlic Parmesan. Until now, these potato side dishes typically required extensive prep time to wash, peel and chop – but Green Giant Crispy Smashed Potatoes are already seasoned, ready in minutes and can be cooked in an air fryer.

According FreshPlaza, the Green Giant brand is also launching Corn Cob Bites in two flavorful varieties: Butter, Salt & Pepper and Mexican Style Street Corn. Each frozen bag has approximately 1″ cuts of corn on the cob that can be served as a side dish, an appetizer or for snacking.

Read also: Egypt’s frozen produce exports to EU skyrocket. Strawberries and artichokes lead the way

“Crispy Smashed Potatoes, Corn Cob Bites and Veggie Ramen offer fun twists to classic favorites, while remaining a convenient, and affordable option that doesn’t sacrifice taste,” said Kristen Thompson, President of Frozen & Vegetables and Senior Vice President of B&G Foods. “In addition to these new frozen veggie products, we’ll be expanding the Green Giant Restaurant Style line. We’ve seen success with our Restaurant Style sides because consumers appreciate incorporating high-quality veggies into their meals without having to leave home, so we are delighted to provide even more delicious options.”

Expanding on the popularity of the restaurant-inspired line, the Green Giant brand is adding four new varieties to its Restaurant Style Roasting Veggies and Veggies & Rice lines, including Broccoli & Roasted Red Potatoes with Cheddar Seasoning, Tri-Colored Potatoes with Steakhouse Butter Seasoning, Broccoli Pilaf with Garlic Parmesan Seasoning and Asparagus, Pea & Mushroom Risotto with Truffle Parmesan Sauce.

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