Green Giant® announced today twelve new veggie-forward frozen offerings, including three brand new items: Crispy Smashed Potatoes, Corn Cob Bites and Veggie Ramen. The brand will also be expanding its Green Giant Restaurant Style line including new items from Roasting Veggies and Veggies & Rice. All twelve delicious new products can be found in the frozen food aisle this month with greater national distribution in the fall.
Capitalizing on the viral trend of smashed veggies, the Green Giant brand is introducing two frozen varieties of Crispy Smashed Potatoes: Original (Sea Salt & Black Pepper) and Garlic Parmesan. Until now, these potato side dishes typically required extensive prep time to wash, peel and chop – but Green Giant Crispy Smashed Potatoes are already seasoned, ready in minutes and can be cooked in an air fryer.


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“Crispy Smashed Potatoes, Corn Cob Bites and Veggie Ramen offer fun twists to classic favorites, while remaining a convenient, and affordable option that doesn’t sacrifice taste,” said Kristen Thompson, President of Frozen & Vegetables and Senior Vice President of B&G Foods. “In addition to these new frozen veggie products, we’ll be expanding the Green Giant Restaurant Style line. We’ve seen success with our Restaurant Style sides because consumers appreciate incorporating high-quality veggies into their meals without having to leave home, so we are delighted to provide even more delicious options.”


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