The Ukrainian berry sector continues to develop despite the challenges posed by war, driven by new industry initiatives. One such initiative is the Ukrainian Blueberry Growers Association, which has already brought together 16 leading companies in the sector, cultivating a total of 850 hectares of blueberries. This platform serves not only as a professional discussion forum but also as a driving force for expanding local and international market opportunities for Ukrainian producers, as reported by EastFruit.
The Ukrainian Blueberry Growers Association is dedicated to establishing stable supply chains for both domestic retail and international markets, improving product quality, adapting the sector to new challenges, and finding fresh opportunities for Ukrainian blueberries on the global stage.
Why Is It Crucial to Promote Ukrainian Blueberries Now?
Some may question the timing of launching a new industry association during wartime. However, the reality is quite the opposite: now, more than ever, it is vital to promote Ukrainian blueberries globally, strengthen existing trade ties, seek new partners, and exchange expertise. Even in the most challenging circumstances, Ukrainian blueberries maintain high quality, as proven by growing demand in foreign markets.
“Despite the war, we must actively communicate about Ukrainian blueberries worldwide and represent the industry systematically. Our berries uphold their premium quality even under difficult conditions, and we are present in all key markets. This is essential for attracting new customers while maintaining the trust of long-standing partners. Ukraine is a reliable supplier of modern blueberry varieties with guaranteed volumes and high-quality standards,” says Nataliia Pukshyn, President of the Ukrainian Blueberry Growers Association and founder of two berry enterprises, Blue Berry in Zakarpattia region and Tarasiv Obriy in Cherkasy region of Ukraine.
Premium Blueberry for Global Markets
Ukrainian growers cultivate the blueberry of the latest export-oriented varieties, highly sought after in Europe, the Middle East, and the UK. However, successful exports require a systematic approach, from ensuring proper certification to effective marketing.
To address these challenges, the Ukrainian Blueberry Growers Association focuses on:
- Implementing modern cultivation and certification technologies
- Expanding access to retail chains in Ukraine and abroad
- Developing exports and supporting producers in international markets
- Providing market intelligence and insights on buyer requirements
- Organizing educational programs to enhance producers’ expertise
- Advocating for the industry at national and international levels
- Promoting eco-friendly cultivation and sustainable practices
Ukrainian Blueberries on the Global Stage
The Association is actively promoting Ukrainian blueberries in international markets. Recently, Ukrainian producers participated in Fruit Logistica 2025, one of the world’s leading fresh produce trade fairs in Berlin. The Ukrainian stand attracted the attention of potential buyers and partners from across the globe.
This strong presence reinforces Ukraine’s reputation as a reliable blueberry supplier, proving that despite wartime challenges, Ukrainian growers remain competitive and deliver premium-quality berries to international buyers.
Expanding Export Potential and Global Recognition
Ukraine’s blueberry plantations are home to high demand, with modern varieties carefully cultivated to meet international quality standards. Association members are actively working to certify their products according to global buyer requirements, ensuring consistent supply and premium quality.
Who Has Joined the Association?
The Ukrainian Blueberry Growers Association includes leading Ukrainian blueberry producers, such as:
- Artberry LLC
- Blue Berry LLC
- Family Garden LLC
- Orniberry LLC
- Berry Hills Farm
- Tarasiv Obriy Farm
- Green Farm
- Grass Avenue Farm
- Laski Farm
- VIAN 2021 LLC
- Agro Frutica Byshkiv LLC
- Organic Garden LLC
- Vitamin UA LLC
- Zakhar-Sad Farm
- Agromix Zakarpattia
- Nikdaria LLC
The Association welcomes all blueberry growers who aim to:
✔ Expand into international markets
✔ Gain access to best global practices
✔ Join collective export initiatives
✔ Improve product quality
✔ Strengthen Ukraine’s position as a leading blueberry producer
“The Ukrainian Blueberry Growers Association stands for quality, reliability, and excellence. Together, we are shaping the industry’s future—delivering the finest blueberries to global markets and setting new benchmarks in freshness and taste!” encourage Association members.
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