HomeNewsFresh produce trade in supermarkets of Ukraine: revenues, trends, structure and forecasts

Fresh produce trade in supermarkets of Ukraine: revenues, trends, structure and forecasts

EastFruit analysts have conducted a unique study of the retail trade of fruits and vegetables in Ukraine that allowed to digitize all the main sales channels for fresh fruits, berries and vegetables for the first time.

“While working on the study, we encountered a number of surprises that shed light on many seemingly illogical decisions of supermarket chains in this area. We also identified the top 20 vegetables and fruits sold in supermarket chains, determined the volume of the sales and their proceeds, and even made a rating of Ukrainian supermarket chains in terms of vegetable and fruit sales. Our analysts also used statistical indicators to estimate the revenues of the cash market in horticultural business in Ukraine and key reasons for this phenomenon for the first time” says Andriy Yarmak, economist at the Investment Centre of the Food and Agriculture Organization of the United Nations (FAO).

“This will be of interest to all supermarket chains, as it will help them understand their strengths and weaknesses in the market. After all, it is the produce department that is the key to the successful food retail business in modern realities. In addition, based on the study, we discovered new opportunities for growers (vegetable, potato, berry growers, etc.) to develop production and sell at higher prices. Naturally, it will be useful to importers and traders of vegetables and fruits, too. We will also tell them about the tools to select partners among supermarket chains right in order to reduce the potential risks of non-payment for the goods delivered” the FAO expert explains.

Leading experts of Ukrainian retail and horticultural business will also share forecasts for the development of the fruit and vegetable trade in such sales channels as online sales, cooperation with the HoReCa segment and processing.

The research results will be presented at the international conference “Retail Forum-2021” on December 2, 2021 in Kyiv within the framework of #FTradeClub. You can register for the conference here. The event is supported by the Ukrainian Horticultural Association, the European Bank for Reconstruction and Development (EBRD) and FAO.

After the Retail Forum, a Trade Forum will take place, where the main national and regional supermarket chains in Ukraine will have direct B2B negotiations with growers and traders on the supply of fruits and vegetables.


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