Egypt is steadily strengthening its position as a leading supplier of strawberries to Malaysia, according to EastFruit. In the first ten months of the current marketing year, Egypt exported nearly 1,500 metric tons of strawberries to Malaysia, generating over $6 million in revenue. This volume already exceeds the total exports of the previous MY by 30% and sets a new record for Egyptian shipments to this market.
The data highlights a consistent upward trend and underscores Egypt’s strategic role in the Malaysian strawberry market. Over the past five marketing years, Egypt’s strawberry exports have grown at an average annual rate of 25%, resulting in a fourfold increase in volume.
Although Malaysia accounts for less than 3% of Egypt’s total strawberry exports, it represents a highly promising and dynamic market. This trade route enables Egypt to strengthen its presence in Southeast Asia, diversify its export portfolio, and enhance its global competitiveness.
One of Egypt’s key advantages is the seasonal alignment of its strawberry exports with Malaysian demand. The primary export window runs from November to April, with peak volumes between December and February. In the current MY, the highest monthly volume – 470 tons – was shipped in January, surpassing the total annual exports from five years ago.
Egypt competes in the Malaysian market with suppliers from Australia, the United States, South Korea, and Japan. However, the export windows of Australia and the U.S. do not overlap with Egypt’s, giving Egypt a seasonal advantage. This year, reduced shipments from Australia and the U.S. were offset by increased imports from South Africa. Meanwhile, exports from South Korea and Japan have remained stable over the past five marketing years, showing little to no growth. As a result, Egypt has been able to meet the rising winter demand for strawberries in Malaysia.
Read also: Egypt sets record for mango exports to Turkey this season
Price competitiveness is another key factor behind Egypt’s success. While the average import price per kilogram was $10 for South Korean strawberries, $8 for Australian, and $6.50 for American, Egyptian strawberries were priced at under $4—making them among the most affordable on the market.
As a result, Egyptian strawberries are becoming an integral part of the Malaysian market, and Egypt stands out as a model of successful export strategy for other countries in the region. With rising demand for fresh berries in Malaysia—driven by increasing incomes and growing interest in healthy eating—Egypt is well-positioned to maintain and expand its dominance in this market.
As previously reported by EastFruit, Egypt is also strengthening its position in Central Asia, where it leads in strawberry exports to Kazakhstan.
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