On the second day of Trade mission of exporters from Egypt and Morocco in Warsaw, a B2B Forum brought together 24 buyers from leading supermarket chains and importers across Poland, Lithuania, Czechia and Ukraine and over 35 exporters, representing 24 companies from Egypt and Morocco, all eager to explore new avenues for their fresh fruits and vegetables in Eastern Europe.
The B2B forum’s structured meetings, beginning at 9:45 AM and continuing throughout the day until 5:00 PM, were designed to facilitate meaningful connections between exporters and buyers.
This event is a part of a broader FAO/EBRD-led Trade mission, intended to position Egyptian and Moroccan exporters firmly within the rapidly expanding fruit and vegetable market in Eastern Europe.
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The forum commenced with a presentation by Andriy Yarmak, the Export Diversification Project Lead at the Food and Agriculture Organization (FAO). His address highlighted the mutually beneficial fruit and vegetable trade relationship between Egypt, Morocco and Eastern European countries. Andriy Yarmak emphasized the alignment in consumer habits, preferences and the vast, unified trading landscape encompassing 111 million consumers.
Andriy Yarmak underscored the region’s openness to innovation and its strategic geographical position, offering a gateway for multidirectional trade. His presentation set the stage for a day filled with pivotal business discussions aimed at capitalizing on these opportunities.
This trade mission is pivotal, given the region’s status as one of the fastest-growing importers of fresh produce. Participants have a unique opportunity to engage directly with 24 top-tier buyers from supermarkets and importers.
As the discussions unfold, stakeholders are optimistic about laying the groundwork for enduring partnerships and increasing the variety and accessibility of fresh produce options available to Eastern European consumers, marking a significant step forward in the region’s import-export landscape.
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