According to international team of EastFruit, the beginning of the blueberry season in Eastern Europe, Central Asia, and the Caucasus demonstrates significant differences both in price levels and in the dynamics of their change. Meanwhile, weather conditions are already beginning to play a key role in shaping supply and exports.
Poland
In Poland, which is one of Europe’s largest blueberry exporters, the season is just beginning. The first batches of produce are only now arriving at wholesale markets, so prices fluctuate within a fairly wide range, with both local and imported blueberries simultaneously present in the market:
- Warsaw: €7.0–10.0/kg
- Łódź: €8.0–10.0/kg
- Poznań: €9.5–11.0/kg
Ukraine
The blueberry harvest season in Ukraine began on June 25–26 — one week later than last year. Typically, Ukraine begins blueberry harvesting 2 weeks earlier than Poland, but this year the difference in season start dates narrowed to 1 week due to cold, rainy weather in Ukraine.
As of July 1, 2025, according to data from major wholesale markets, average prices are already showing a noticeable decline due to increased supply and reach an average of 6-7 euros per kg for small wholesale lots, and approximately 10-15% cheaper for large batches.
Read also: Ukrainian Blueberry Prices Drop Sharply in Early July 2025
The high initial price level quickly corrected against the backdrop of increased supply. However, weather conditions remain far from ideal, creating difficulties for product exports. Major Ukrainian producers have now begun shipping fresh blueberries to EU countries, primarily to Germany and the Netherlands.
Georgia
In Georgia, where the blueberry season began 3-4 weeks earlier than in Ukraine, the market situation has become significantly complicated due to unfavorable weather conditions. Export-quality blueberries as of July 1 are offered here at €3.6–4.5/kg. Despite the attractive price, due to rains that complicate harvesting and worsen berry transportability, the geography of product sales is narrowing. For example, exports of Georgian blueberries to the EU have almost completely stopped — traders fear product spoilage during long-distance transportation. Georgian farmers, facing the problem of precipitation during blueberry ripening for the second consecutive year, are actively searching for solutions to protect plantations from rain.
Uzbekistan
In Uzbekistan, blueberries remain a niche berry that mainly enters the market from other countries. Although the first batches of local blueberries are also beginning to appear at bazaars, their high price allows producers to sell directly, sometimes even through Instagram and TikTok.
Currently, there is a wide price gap for blueberries in Uzbekistan’s domestic market:
- In the “Korzinka” supermarket chain, blueberries cost €25.33/kg
- Direct delivery offers from farmers from the field are already appearing at €12.00/kg
In the coming weeks, Europe’s blueberry market will become extremely dynamic. It’s clear that Georgia will soon conclude its season, concentrating on exporting remaining volumes to Russia. After all, Georgia will now find it difficult to compete in Europe with blueberries from Ukraine and, in a couple of weeks, from Poland.
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