The Moroccan fruit and vegetable trade mission to Singapore concluded successfully today, with several shipments of premium Moroccan produce already being prepared for the clients in Asia.
“On April 22 in Singapore, the first preliminary agreements to supply blueberries, cherry tomatoes, renowned Moroccan Nadrocot mandarins, and melons from Morocco were concluded. More deals are expected soon as Moroccan companies follow up with buyers, but several shipments are already being prepared. These rapid results stem from six months of dedicated efforts by FAO team, our international consultants and Morocco’s FoodEx,” said Andriy Yarmak, Project Leader and Economist at the FAO Investment Centre.
Morocco Eyes Southeast Asia with High-Quality, Sustainable Produce
In response to growing global demand for safe, high-quality, and sustainably grown fruits and vegetables, Morocco is strategically positioning itself as a trusted supplier to Southeast Asia, where countries such as Singapore share the same values. The Morocco Fruit & Vegetable Trade Mission to Singapore and Malaysia represents a major step in this direction.
Organized by the Food and Agriculture Organization of the United Nations (FAO) and the European Bank for Reconstruction and Development (EBRD) in partnership with FoodEx, Morocco’s national food export promotion agency, the mission seeks to strengthen trade ties and promote sustainable partnerships in the region.
Six of Morocco’s leading exporters engaged in B2B meetings with top 12 Singaporean importers of fresh produce. The next round of meetings is scheduled for April 24 in Kuala Lumpur, Malaysia.
“There is real value in face-to-face meetings, especially when aiming to build long-term, sustainable partnerships,” says Nandi Odendal, Sales and Marketing Specialist at Crownfruit PTE, one of the leading importers of fresh produce headquartered in Singapore with representative offices in Thailand and Malaysia.
The participating Moroccan exporters were carefully selected, verified, provided with in-depth market information about the local market, went through two trainings on market, trading and business culture to ensure high level of success for the meetings. The team has also selected 12 Singapore’s leading fresh produce buyers and developed structured B2B meetings format.
“It seems that this was a perfect match,” said Yevhen Kuzin, Horticulture Market Analyst at the FAO Investment Centre. “Exporters from Morocco and importers from Singapore share similar values — a commitment to quality, a diverse and unique product offering, and sustainability.”
Organizers confirmed that feedback from importers was very positive, and they are enthusiastic about increasing purchasers of Moroccan berries and mandarins, as well as making direct deals to supply cherry tomatoes and possibly melons and avocados from Morocco to Singapore and other countries in the region.
“I am very satisfied with the quality of discussions today. Our efforts to prepare for this mission have clearly paid off,” said Idriss El Honsali of FoodEx Morocco.
Morocco’s Momentum in the Global Fresh Produce Market
During the event, Andriy Yarmak presented Morocco’s impressive performance and export potential in the fresh produce sector, supported by recent data:
- Focus on quality and sustainability confirmed by many years of successful exports to demanding destinations such as EU, Canada, USA and most recently Japan
- One of the top three fastest-growing fresh produce exporters globally
- A global leader in cherry tomato exports and the second largest net exporter of fresh tomatoes overall
- One of the global leaders in exports of premium mandarins
- Third largest exporter of fresh blueberries and already among the top 3 largest suppliers of these berries to Singapore and Malaysia
- Supplier of seasonally aligned easy peelers — ideal for Lunar New Year markets
- Broad portfolio of high-value products
A Strategic Step Toward Sustainable Trade
This trade mission goes beyond B2B meetings — it reflects a long-term vision for resilient food trade, sustainable supply chains, and diversified sourcing in Southeast Asia. As Moroccan produce begins to appear more prominently on supermarket shelves in Singapore and Malaysia, the mission marks a critical milestone in building a more connected, sustainable, and secure regional food system.
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