Trading on the EastFruit Trade Platform got slower with season shifting from Central Asia to Eastern Europe. Vegetables and seasonal fruits and berries in Ukraine and other countries of the region get less expensive. This report details the trends, market dynamics, and price movements observed during the week of June 7–15, 2025.
Key Highlights:
- Potato supply decreased but remains the top seller.
- Onion supply continues to grow.
- White cabbage sales halved, with prices rising.
- Carrot offerings are scarce, but green peas is among the top-sellers.
- Cherries led the fruit segment.
- In Ukraine, supply of cucumbers and strawberries went up pushing the prices down.
- In Uzbekistan, cherries are pricier, while sour cherries are cheaper.
- Demand for sour cherries for freezing is rising.
Trading Activity Overview: Last week, sellers from 13 countries posted on the EastFruit Trade Platform, with a slight decline in total listings, mainly due to reduced activity from Uzbekistan, Iran, and Turkey. Egypt and Kazakhstan also saw lower supply, while Ukraine increased its activity. Listings reappeared from Tajikistan, Kyrgyzstan, Greece, and Bulgaria. Top active countries: Ukraine, Uzbekistan, Egypt, Iran, and Turkey.
Potatoes retained the lead in listings, primarily from Egypt and Ukraine. Onion sales grew, while white cabbage supply dropped significantly, and carrots were rarely offered. Ukrainian farmers boosted cucumber and zucchini sales. Green peas emerged among top selling vegetables. Cauliflower and Chinese cabbage saw moderate sales.
In the fruit segment, cherries led, with Ukraine increasing sales and Uzbekistan reducing listings due to the end of the season, which turned out to be shorter than usual. Strawberry and sour cherry sellers grew, while apricot and apple offerings declined. Nectarine from Tajikistan and watermelon from Bulgaria appeared on the market. Blueberry season started in Georgia, raspberry sales began in Moldova, and Serbia started raspberry freezing season.
Demand Trends: Strawberries and cherries remained the most purchased items. Demand for sour cherries for freezing surged, with inquiries from Canada and the US for frozen produce.
Last Year Comparison: A year ago, white cabbage led listings, carrot supply was shrinking, and Ukraine began harvesting local bell peppers. Apricot and cherry sales grew, strawberries dropped from the top, and watermelons were pricier than today.
Price Trends:
- Ukraine:
- Early “borscht” vegetables such as onions and potatoes, as well as cucumbers, and tomatoes, as well as culinary hers are cheaper, except for pricier white cabbage due to low supply.
- Bell peppers rose in price, broccoli fell, and cauliflower prices varied widely.
- Prices for strawberries, apricots and pears continued to decline, while cherries stayed expensive. First black currant prices emerged with a wide range.
- Uzbekistan:
- Last year’s potato and tomatoes are cheaper due to quality issues.
- Cucumber prices varied, peaches and sour cherries dropped, but cherries rose as the season nears its end, a month earlier than last year.
- Egypt:
- Grape variety exports expanded, widening price ranges.
Technology Platform (EastFruit Fruittechnology): Listings remained stable. Packaging and container offers declined but led sales. Vegetable seedling and fertilizer sellers increased, with pumpkin seed offers noted. Equipment included drip tape, shading nets, films, potato harvesters, and sorting machines. Uzbekistan promoted turnkey greenhouse construction. Akorn Technology introduced a natural, edible coating to extend cucumber shelf life.
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