Global Export Vulnerability Index Premiere
In recent years, Morocco has built a strong reputation as a supplier of high‑quality fruits and vegetables grown under sustainable agriculture. Exports of fresh and frozen produce have tripled since 2015, reaching a record $3.6 billion in 2024, with Moroccan berries, easy peelers, avocados, tomatoes, sweet peppers, and other products now found across the globe. The country has also recently strengthened its international image by launching the Morocco Sustain Food Standard, a new national sustainability benchmark, reinforcing its competitive edge and supporting its ascent in high‑value global segments, EastFruit notes.
But how vulnerable is Morocco’s export growth in the years ahead? With more than 80% of shipments concentrated in the EU and the industry facing mounting climate shocks and water scarcity, the challenge of diversification and resilience has never been greater. Will Morocco’s produce sector continue to thrive, or could today’s momentum fade under emerging pressures?
The FAO/EBRD Project team has worked closely with Morocco Foodex and private companies for over two years, organizing successful trade missions to new markets for Morocco’s fruits and vegetables. The team is now ready to share findings and recommendations for the next steps forward.
Relying solely on past success is risky: competition intensifies, margins tighten, and market access rules evolve. To address this, the team will present the Global Vulnerability Index – the first comprehensive analysis of how diversified the export portfolios of leading fruit and vegetable suppliers truly are. This new benchmark will assess Morocco’s position against Spain, Egypt, Peru, and other major competitors, highlighting both strengths and vulnerabilities in Morocco’s current export strategy.
The event will also highlight the outcomes of recent export missions to Uzbekistan, Poland, Singapore, and Malaysia (2024-2025), which were organized in collaboration with Morocco Foodex and connected leading Moroccan exporters with local importers, opening doors to new opportunities.
The conference is going to take place on Zoom, April 27, and will start at 11:00 AM (Rabat Time). Registration is available here.
Conference highlights:
– Can Morocco reduce its dependence on the EU market?
– Which global produce markets attractive for Morocco will grow fastest in the future, and how to penetrate them?
– Will Morocco lose ground to competitors, and what are the main threats?
– Insights into new market opportunities from trade mission participants
– What made trade missions of FAO/EBRD successful and what could be improved?
– Insights into new market opportunities from trade mission participants
– Perspectives from Moroccan industry stakeholders on future development
Participation is free, but advance registration is required. Secure your place today through the registration form.
On any questions concerning the online event, please contact us at [email protected]
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