Demand for blueberries is growing strongly in India, but the seasonal transition is narrowing availability and creating a supply gap for the coming months. Importers are bolstering air freight and looking ahead to the next local season, while the market prepares for a greater preference for premium varieties.
Demand for blueberries in India It is increasing, although this season’s supply is lower than in previous years. This is noted. Dinesh Shinde, CEO of the importer Anusaya Freshwho attributes the situation to an adjustment in global and regional availability due to seasonal transitions. “India is seeing a sharp increase in demand, while availability remains limited as the Peruvian season progresses. This is creating a supply gap that could extend over the next few months,” he explains.
Shinde adds that the minor blueberry offer The Peruvian shortage at the beginning of the year forced a reorganization of import strategies. According to the company, for several months there was a marked drop in supplies, leading to global shortages. Faced with this scenario, Anusaya Fresh closely monitored supply trends and adjusted its planning to ensure continuity. “With timely decisions and rapid execution, we managed to cover a good part of the demand, even during the tightest periods,” they stated.
To address the current gap, air freight has become the primary import method due to its impact on product condition and consistency. Shinde explains that this import method ensures freshness, firmness, and quality, with subsequent distribution through a robust cold chain network. He adds that SanLucar has been a key supplier in this area, contributing significant volumes during a particularly sensitive phase for the market.
Meanwhile, domestic cultivation is gaining ground as a more affordable alternative for Indian consumers. Shinde anticipates that the local season will begin in the next four to five weeks and that, with better prices and greater availability, demand for Indian-grown blueberries could continue to grow. However, the executive maintains that this progress will not necessarily reduce interest in imported fruit: on the contrary, the expectation is that the next imported season will face even greater demand, driven by increased consumer awareness, the expansion of retail and e-commerce, and a growing preference for premium varieties such as Sekoya Pop®.
“With rapidly evolving consumption patterns, blueberries are establishing themselves as a high-growth fruit category in India,” Shinde concludes, highlighting the role of reliable air logistics, import planning, and an increasingly loyal consumer base in more than 20 states across the country.
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