Armenia-based Agro Prom is developing a 20-hectare high-technology greenhouse complex in Nor Yedesia, Aragatsotn Province, positioning the project as a new modern greenhouse for year-round vegetable production, agricultural innovation and regional food security, EastFruit notes.
Founded in 2025 and led by founder and CEO Hayk Hunanyan, the company plans to combine European greenhouse expertise, advanced crop-management technologies and Armenia’s favourable production conditions to supply premium tomatoes to international markets.
Located at an altitude of nearly 1,000 metres, Nor Yedesia offers strong solar exposure, clean mountain air and climatic conditions that can support efficient protected cultivation. The location also gives Agro Prom access to several potential trade corridors connecting Armenia with the Eurasian Economic Union, the Middle East and European markets.
“Nor Yedesia was selected after assessing its climate, solar potential, altitude, logistics and opportunities for long-term expansion,” Hayk Hunanyan said. “At 20 hectares, the greenhouse has the scale required to achieve industrial efficiency, while allowing us to maintain strict control over production quality and resource use.”
Data-driven greenhouse production
The complex is being designed as an integrated, technology-intensive production system rather than a conventional greenhouse facility. Climate-management infrastructure will regulate temperature, humidity, ventilation, irrigation and plant nutrition, supporting stable production throughout the year.
Agro Prom also plans to introduce AI-powered crop-management tools, including the IUNU by LUNA intelligent robotic platform. The system is expected to monitor individual plants, analyse large volumes of production data, identify crop-development irregularities, forecast yields and support operational decision-making.
Tomato varieties are selected from leading Dutch breeding programmes. The company is prioritising genetics with high productivity, disease resistance, consistent flavour, storage stability and suitability for long-distance transportation.
“The objective is not simply to increase greenhouse capacity,” Hunanyan explained. “We are building a data-driven production system in which climate, irrigation, plant health and yield are continuously measured. This should help us increase productivity while reducing water, energy and crop-protection inputs per kilogram of tomatoes.”
Water-saving irrigation, precise nutrient application and energy-efficient climate management are expected to form the core of the project’s environmental strategy. Agro Prom says its production model will be developed around ESG principles, traceability and quality requirements relevant to European retailers, importers and distributors.
Regional economic impact
Beyond agricultural production, the greenhouse is expected to generate employment in crop management, engineering, quality control, packaging, logistics and administration. Indirect economic benefits could extend to local suppliers, service providers and transport companies.
The project may also contribute to the development of infrastructure and technical expertise in Aragatsotn Province. For the regional economy, the significance of the investment lies in the creation of specialised jobs and a more technology-oriented agricultural value chain.
Agro Prom is additionally developing its own international logistics capacity. Beginning in 2026, the company plans to operate Volvo trucks with Schmitz Cargobull refrigerated semi-trailers, providing greater control over delivery schedules and the cold chain from the greenhouse to international customers.
“Armenia can become a credible supplier of premium greenhouse vegetables to several international markets,” Hunanyan said. “Our priority is to combine reliable production, transparent quality standards and controlled logistics, while developing an Armenian agrotechnology model that can compete internationally.”
The Nor Yedesia AgroProm greenhouse complex will mark Armenia’s transition from fragmented seasonal production to integrated, technology-driven horticulture capable of meeting the requirements of demanding export markets.
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