Online Training – Expanding Moroccan Fresh Produce Exporters’ Horizons in Singapore & Malaysia
09:30 am (Rabat Time Zone)
March 11th, 2025
Engage in the comprehensive online training session tailored specifically for Moroccan fresh produce exporters planning to explore the Singaporean and Malaysian markets: the most promising produce categories, prices, packaging, market trends, niche opportunities, key competitors and logistics considerations – maximum information in just 90 minutes!
The training will start at 09:30 am (Rabat Time Zone) or 05:30 pm (Singapore Time Zone), March 11th, on Zoom. Participation is free, but prior registration is required.
Registration form is available here. The link will be shared with registered participants only.
Tentative program of the training (Rabat Time Zone):
09:30-09:50
Southeast Asian market specifics (ethnical, historical, consumer, & other aspects) – Andriy Yarmak, Economist at FAO Investment Centre
09:50-10:10
Fresh produce market niches for Moroccan exporters in Singapore & Malaysia – Yevhen Kuzin, Horticulture Market Analyst at FAO Investment Centre
10:10-10:25
Morocco’s practical experience of exporting to Singapore & Malaysia – Speaker TBC (a Moroccan fresh produce exporting company)
10:25-10:40
A Singaporean/Malaysian importer’s point of view on collaboration with Moroccan fruits – Speaker TBC (a Singaporean/Malaysian fresh produce importing company)
10:40-10:50
Mission to Singapore & Malaysia in April – key approaches, selection process, time and dates – Andriy Yarmak, Economist at FAO Investment Centre
10:50-11:00
Questions & answers
Why Singapore & Malaysia?
- A combined population of nearly 40 mln people, diverse in cultures, religions, consumer habits, and demographics
- Robust economic growth (above US and EU) combined with healthy demographics with a strong trend for healthier diets create many new niche opportunities for imported high quality produce.
- Both Malaysia and Singapore remain net importers of fresh produce, with the latter serving as the trade gateway to the whole of Asia.
- Some of the importers who already confirmed their participation in the B2B have wide regional reach, working in many countries of Asia and thus, represent immediate export opportunities beyond Malaysia and Singapore
- Morocco is already among the leaders in the local fresh blueberry market and already a significant supplier of premium-quality easy peelers, with further opportunities in premium fresh berries, avocados, cherry tomatoes, palm dates, etc.
Registration form is available here.